In the book, The Dip: A Little Book That Teaches You When to Quit (and When to Stick), Seth Godin teaches us why we should always strive to be “the best in the world.” Here are my reflections on the topics discussed in the book.
Seth wrote in the book, “If you’re not going to get to #1, you might as well quit now.”
When we talked about the three curves (Dip, Cul-de-Sac, and Cliff), it is crucial we quit if we see the latter two curves in front of us.
Quitting a project that does not lead to anywhere productive is essential.
The saving in time and resource will enable us to invest them in another effort that might fit better.
Quitting strategically is not giving up on a strategy.
More often for us, we quit a tactic because it leads to nowhere.
The strategy is much grander than a tactic. Tactics support a strategy. Sometimes a strategy calls for trying out many tactics to turn the strategy into working reality.
If we find ourselves quitting our strategies often, it is likely we did not have a strategy.
If we mistaken tactics for strategies, we should rethink how we define our strategy in the first place.
Quitting strategically is all about quitting the tactics that lead to dead-ends (a Cul-de-Sac) or put our strategy in a harm’s way (a Cliff).