In the book, The Dip: A Little Book That Teaches You When to Quit (and When to Stick), Seth Godin teaches us why we should always strive to be “the best in the world.” Here are my reflections on the topics discussed in the book.
When we are thinking about quitting the Cul-de-Sac or sticking through the dip, it pays to consider three questions recommended by Seth carefully.
Question 1: Am I panicking?
Thoughtful quitting is a deliberated choice.
Quitting in the midst of panicking can lead to a poor decision or bad timing.
If the answer to this question is yes, think again carefully.
Question 2: Who am I trying to influence?
Our project can try to influence a person, a market, or somewhere in between.
Contrary to popular belief, it is a lot more challenging to succeed in influencing one person than a market.
Influencing a market can also take a lot longer than just one person.
Quitting when we try to influence a market with our project, it pays to analyze our choice carefully.
Question 3: What sort of measurable progress am I making?
This is where the question of strategy and tactic comes into play. We may commit to a strategy or a market, but our tactics can vary.
Multiple tactics usually support just one strategy or market.
If we are quitting because a tactic of ours is not making the needed progress, by all mean, quit and try a different tactic.
If we are quitting a market or a strategy, we need to reevaluate our assumptions about our strategy or market.
In those occasions, we may be confusing our tactics for strategy. If so, we need to rethink or redefine our strategy/market and the associated tactics.