In the book, The Dip: A Little Book That Teaches You When to Quit (and When to Stick), Seth Godin taught us why we should always strive to be “the best in the world.” Here are my reflections on the topics discussed in the book.
Towards the end of the book, Seth asked the following thought-provoking questions (in bold). Here are my answers.
- Is this a Dip, a Cliff, or a Cul-de-Sac? If it is a dip, try to persist and come out on the other end better than you were. If it is going to be a Cul-de-Sac, think hard about it, either change it to a Dip or, if not possible, quit. If it is a Cliff, quit now and spend your precious time and resource on something else.
- If it’s a Cul-de-Sac, how can I change it into a Dip? It depends but it usually involves a change in your approach to doing this thing or in your narrative that you have been telling yourself.
- Is my persistence going to pay off in the long run? If yes, this is going to be a dip that may be worth persisting and powering through.
- Am I engaged with just one person (or organization), or do my actions in this situation spill over into the entire marketplace? If you are targeting only one person (or organization), your chance of succeeding in changing that person or organization may be minimal, to begin with. If your change can spill over into the entire marketplace, you will have a much better chance to influence/change someone (or anyone) in the marketplace.
- When should I quit? I need to decide now, not when I’m in the middle of it, and not when part of me is begging to quit. You should think about your approach to quitting in advance. Quitting is a strategic decision, not just a random choice.