In the book, The Dip: A Little Book That Teaches You When to Quit (and When to Stick), Seth Godin teaches us why we should always strive to be “the best in the world.” Here are my reflections on the topics discussed in the book.
Towards the end of the book, Seth asked the following thought-provoking questions (in bold). Here are my answers.
- If I quit this task, will it increase my ability to get through the Dip on something more important? If the answer is yes, quit right now and don’t look back.
- If I’m going to quit anyway, is there something dramatic I can do instead that might change the game? If the answer is yes, opt for changing the game.
- Should I really be calling on IBM? Should I really be trying to get on Oprah? It is easy to be seduced by the fairytale of overnight success. The approach is to hunker down through the Dip while galvanizing and perfecting the product/service without looking for quick hits.
- What chance does this project have to be the best in the world? If the answer is none to nil, it is best to re-channel the effort to a project that has a chance of being the best in the world. Remember we can always define/refine what the “world” is.
- Who decides what best is? It is always the customer or the user of your product/service, never by you.