Status Roles

In his podcast, Akimbo, Seth Godin teaches us how to adopt a posture of possibility, change the culture, and choose to make a difference. Here are my takeaways from the episode.

  • Why does a business card even matter? Status roles matter, especially in the human societies.
  • Tribes demand status roles, a form of governance. Capitalism demands status roles, who has more and compared to whom.
  • Deep down, human beings care about status roles.
  • We are not living on the Savanna anymore, but we continue to compare and compete as if we still were.
  • Shame is the status enforcer. We try to compensate for the lack of status to avoid shame. Recognizing the dynamic between shame and status role is important.
  • We are trained by the marketers to exchange attention for the mean of escaping the feeling of shame.
  • When making changes, it is important to recognize the dynamic of status roles.
  • If your change can potentially bring someone from one status role up higher to another level, the person may be receptive to the suggested change.
  • Status roles inform every decision we make. Interesting things can happen when we tweak the status roles. It is important to keep in mind when trying to persuade or to sell.