I See You

In his podcast, Akimbo, Seth Godin teaches us how to adopt a posture of possibility, change the culture, and choose to make a difference. Here are my takeaways from the episode.

  • Industrialism has brought manufacturing systems that can make things better, faster, and cheaper. Those systems have made things that are good enough and at scale.
  • Industrialism demands that people fit into the systems. Hence the paradox of what it means to be special. The systems want us to fit in, but we crave to be seen as an individual.
  • When it comes to human beings, no one fits the absolute average. The average is an illusion.
  • Perhaps we should have the system accommodate the people, rather than forcing people to fit into the system.
  • Why do people continue to rely on having others fitting into the system? Because it lets us off the hook, the hook of seeing people for who they are.
  • Being seen has its baggage. We need to own the responsibility of wanting to be treated as who we are. We need to level up. We need to bring a different voice and original thoughts to the mix.
  • Humans are not average, and the system serves almost no one. However, we build systems, so we would not have to see you or to care about you being who you are.
  • To be effective these days is to embrace the fact that no one is average.
  • Can we redefine what industrialism is for? Can we extend the assembly line system by having a mass customization capability to treat people differently? We can learn about those people, accept them, and let them tell us what they seek and whom they wish to become. From there, offer a tailored solution to help them achieve their goals.
  • These days, finding customers who care and wanted to be seen is a competitive advantage and significantly more profitable than the old approach. The edges and the weirds are the norms