In the book, Badass: Making Users Awesome, Kathy Sierra analyzed and discussed the new ways of thinking about designing and sustaining successful products and services.
These are some of my takeaways from reading the book.
Up to this point, Kathy discussed how we could help our users keep wanting to and get better at a skill. We can help them by assisting them to practice right and gain exposure to the right things.
We can also help them focus on what motivation path and payoffs they would need and what would make them stop the forward progress. But we will need one primary ingredient to make it all work. That ingredient is the users’ cognitive processing capacity.
Based on prior researches, we know this one thing about our cognitive processing capacity.
Willpower and cognitive processing draw from the same pool of mental resources.
If that is the case, Kathy asserted that we should always be asking, “where do my users want to spend their precious cognitive resources? What can we do to help? What are we doing that hurts?”
Remember that users ultimately care about the “compelling context.” We should construct our product/service in a way that it stops stealing cognitive resources from the users.
We want our users to use cognitive resources when interacting with our product/service.
We do not want our users to waste them, so don’t make them think about the wrong things when they interact with our product/service.