More About David

Hello, I am an information technology professional and computer enthusiast. I like most things related to computer, ever since I got my hands on a Sinclair ZX81 personal computer back in 1981.

Throughout my career, I have been enjoying the journey of developing a comprehensive portfolio of computer skills and projects. I do this because I enjoy learning how technologies work and how they can fit together to create even better innovations.

I consider myself an apprentice to Steven Pressfield and Seth Godin’s teaching. Steven’s ideas of Resistance and turning pro as well as Seth’s views on permission, linchpin, and shipping all resonate immensely with me. I try to put all those concepts into the practice of my work every day. I am also a graduate of Seth’s altMBA program.

I value capability-and-tools-building as the primary approach for me to do my best work. Over time, I hope to combine the AI/analytics innovations and permission-based marketing for building something that is remarkable.

Email: | David’s LinkedIn Profile


  • MBA, University of Southern California (USC)
  • BS Applied Mathematics, University of California, Los Angeles (UCLA)

Training and Certification

  • AWS Certified Solutions Architect – Professional
  • AWS DevOps Engineer – Professional
  • Google Cloud Certified Professional – Cloud Architect
  • SAS Certified Base Programmer for SAS 9
  • ASQ Certified Six Sigma Green Belt (CSSGB)
  • Certified Information Systems Security Prof. (CISSP)
  • Certified Information Systems Auditor (CISA)
  • Certified Information Security Manager (CISM)
  • Project Management Professional (PMP)
  • PMI Professional in Business Analysis (PMI-PBA)
  • Certified Business Analysis Professional (CBAP)
  • ITIL Expert
  • TOGAF 9 Certified
  • Oracle 12c Administrator Certified Professional (OCP)
  • Oracle 11g Performance Tuning Certified Expert
  • Data Science Certificate, UC Irvine Extension  [6 Courses]
  • Predictive Analytics Certificate, UC Irvine Extension  [7 Courses]
  • Data Mining Certificate, UC San Diego Extension  [5 Courses]
  • SAS Programming Certificate, UC San Diego Extension  [6 Courses]
  • Data Science Specialization, Coursera [10 Courses]
  • Machine Learning Specialization, Coursera [4 Courses]
  • Executive Data Science Specialization, Coursera [5 Courses]
  • Microsoft Data Science Certificate [12 Courses]

Professional Experience

  • Chief Technology Officer, Daines Analytics (November 2012 – Present)
  • Service Framework Architect, Vectrus ACE-IT Program (January 2015 – July 2017)
  • Senior Director, First American Financial (July 2012 – November 2012)
  • Senior Director, Avery Dennison (April 2010 – September 2011)
  • Executive Director, Sony Pictures Entertainment (April 1998 – March 2010)
  • Senior Systems Engineer, DIS Research (September 1997 – April 1998)
  • Senior Network Analyst, Gibson, Dunn & Crutcher LLP (June 1997 – September 1997)
  • Network Manager, Brown and Root (January 1994 – June 1997)
  • Network Administrator, Rhino Records (January 1993 – December 1993)
  • Programmer Analyst, University of California, Los Angeles (February 1991 – January 1993)
  • Senior Systems Administrator, PDQ Personnel Services (December 1987 – February 1991)